Dating royal winton grimwades
A major shift in focus for the company occurred in 1928, which up until that time had counted tea sets only as a mainstay product.
Royal Winton began offering a chintz dinnerware pattern called .
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This new process allowed chintz patterns to be produced quickly and efficiently.
Pattern prints were applied to the paper, and then transferred to the ceramic piece by removing the detachable backing.
In 1929, when ads running in potter's magazines touted the quality of design and innovation offered by the company, Grimwade's adopted the trade name "Royal Winton." Following the death of Leonard Grimwade in 1931, Royal Winton rode an unprecedented wave of success.
Chintz had become the "ultimate expression of the quintessential English table." Designs such as offered English country elegance and simplicity that worked on any table.
Customers, the American market in particular, wanted chintz, and they wanted it in quantity!
In 1993, Spencer Hammer and Associates arranged a takeover of Royal Winton.