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If you want to recreate the look, either try to find a vintage one or look here.During the first few seasons of Mad Men, it was never really clear what watch Don Draper was wearing.
In February 2012, Jaeger Le Coultre released a limited edition Mad Men Reverso that can be seen here.
For a TV show so highly praised for its historical accuracy to the period, it was surprising to me to see Don Draper wear a 36mm Oyster Perpetual without a date.
Unlike the Cadillac he bought, the Rolex Explorer is simply not something an American would have known about in 1964.
It looks similar to an Omega Suveran or a Elgin Galaxie.
However, the first previous watch was made exclusively for the Swedish Market, and the latter does not have a 3 on the dial – but Don’s wristwatch clearly did.