Videos tendnto get highly viral on social media and will be linked by many third-party sites.They are still a much untapped visual storytelling medium that can be explored as your social media marketing strategy in 2014.And, if you really want a huge amount of information shared in the fastest possible way, you can adopt visual storytelling via videos.
Infographics are the best storytelling example for multiple images embedded within a lot of useful textual information.
After textual content, a picture or a video is the shortest form of telling a story.
So, visual storytelling should undoubtedly be a priority for your social media marketing strategy.
And by digital media, I specifically mean social media that widely uses visuals to convey a message.
Take a look at Buzzfeed for example, it uses creative visual storytelling in most of its articles.